Pixie Forest Publishing loves the idea of spreading awareness of
indie books and anthologies by offering book boxes! Almost all of the
books are signed by the authors, who provide swag like bookmarks,
candles, pens, necklaces, and more. PFP adds in their own unique swag
that’s centered around that month’s theme as well!
They offer up to
five boxes of each theme every month. Some past themes include
fantasy, horror, romance, kid’s, and young adult. To date they’ve
sold nine different boxes! Upcoming themes include another fantasy
box, a Mother’s Day box, vacation themed, sci-fi, and dystopian.
Boxes range from
$30-$40 depending on the contents. Every box includes a $5 off coupon
for a future box and a collectible snap-charm keyring.
Describe your writing process, including schedule, environment, and inspirations material and intangible. What’s in your office? What’s in your head?
Oh, my head is a very dangerous place! Hahaha. I don’t have a physical office; our house is not that big. I tend to take over coffee tables with laptop, books for research, books for blurbing, books to be sent for marketing purposes. I don’t need a room, a view, a special pen, a desk. I can write on a train, at a café, or at someone else’s dining room table. I put in the hours wherever I am, and am not precious about conditions, ever.
Walk me through your publishing process, elaborating upon marketing and what you as the author do to promote your book. What surprised you about the process? What surprised you about your marketing responsibility? Honestly, not much has surprised me, because I work in marketing, and I was part of a vast writers’ community before publication, and I was warned! So all the things that may overwhelm others–build a website, participate in social media, book your own signings, etc.–none of that fazes me. I guess what surprised me though, was the lack of enthusiasm from a lot of bookstores and libraries. In many cases, no one gives a sh—t about your book. Doesn’t matter how big your publisher is, how many great reviews you got, or even if you wrote it in their library. If you’re not famous, many people just don’t care. They don’t want to put you on a panel, they don’t want to do an event, they don’t want your bookmarks, they’re like, meh. There are too many writers, traditionally published and self-published, and they are inundated, and they don’t care. That being said, some booksellers are wildly supportive. You have to focus on the positives, yet be prepared for the negatives. And not take any of it personally. The business, and the internet, have created a world where being an author is not that special anymore. Everybody’s an author.
Tell me about your support system online—how you became a Tall Poppy—and IRL, expounding upon the Liars Club and other organizations to which you contribute. Who are your biggest cheerleaders? Well, The Liars Club is an author support and mentoring group. It’s published writers helping the unpublished, and guiding them to resources. We run free monthly networking meetings in I think, at last count, maybe 15 cities across the U.S. We also run a weekly podcast, and interview all kinds of people related to the business, which is super fun. And The Tall Poppies are an author marketing collective, and that’s about marketing savvy and selling books in innovative ways. That’s about readers, and adding value. I also have a ton of writer friends from literary magazines, colleges, workshops, and writers’ conferences, who write in lots of different modalities–and I value those friendships dearly. When young writers say to me, what’s the first step? I always say, find community. Writing is lonely, and publishing is tough. You need drinking companions.
I think you are maybe on your third or fourth career; how have previous positions prepared you for the writing life. How does your writing influence your life?
I started out in journalism and swiftly made a switch to advertising, for financial reasons. I still work in advertising, for financial reasons haha, and weirdly, when you get published, there’s a sudden entrée to writing articles and essays, so there’s always a tad of journalism here and there. The deadlines and editing abilities from both advertising and journalism are excellent warm-ups for publishing. You just get on with it. You put your ass in a chair. You slash whole paragraphs and chapters to make something fit a space. You don’t wait for inspiration; it’s due tomorrow!
What do you love most about your creativity? I just enjoy making things. I always have. I liked art projects and high-concept things in school. I like to knit. I like to refinish furniture. My dad went to architecture school and built the house I grew up in; I know I get it from him. It’s satisfying to hold that book in your hand, just like woodworking or anything else. I’m a whittler!